The beauty market in May ushered in a wave of new products. Many international brands have launched limited-edition summer makeup and innovative skin care products to meet consumers’ pursuit of light texture and vivid colors. This article will focus on brands such as Chanel, Prada Beauty, Laura Mercier, Shu Uemura, and SUQQU to structure the second wave of new beauty products and sets worth paying attention to in May 2025, helping you easily grasp the trend of the season.
1. Chanel 2025 Summer Limited Edition Makeup Series: Capturing the Light and Shadow Magic of “Golden Hour”
Inspired by the “Golden Hour”, Chanel uses the natural light of sunrise and sunset to create a series of warm and vibrant new makeup products.
- Luminous Dual-Color Cheek Palette
Contains two color options: Morning (satin tender pink + lustrous rose gold) and Dawn (matte orange + bronze gold), with a light formula and fine pearlescent particles, which can blend perfectly with the skin and present a natural and translucent luster. - Limited Fashion Glaze Nail Polish
Launched two new colors, Flame Red (bright red) and Golden Candle (soft satin gold), which are suitable for the finishing touch of summer makeup.
2. Prada Beauty’s new base makeup products: breaking through tradition and interpreting “green subversion”
Prada Beauty takes “PRADA GREEN” as the core and launches soft-focus primers and original matte setting powders suitable for all skin types.
- Soft Focus Primer
The green gel texture turns colorless and transparent instantly when applied to the face. It contains vitamin B5 and a gentle exfoliating complex, which is both moisturizing and oil-controlling, creating a delicate and flawless skin base. - Original Matte Setting Powder
Light and long-lasting makeup, enhances the texture of makeup, suitable for users who pursue a natural matte effect.
3. Laura Mercier Sogo Thanksgiving Limited Set: The perfect combination of base makeup and skin care
Laura Mercier launched a variety of discount sets at the Sogo Thanksgiving Festival, covering the flagship foundation, primer and soft focus powder to meet different makeup needs.
- Pure Flawless Foundation Set
Classic skin care base makeup combination to create a flawless and translucent makeup look. - Water Light Repair Light Foundation Cream Set
Combined with the soft focus moisturizing powder, create a French water light light base makeup. - 1+1 All-Effect Skin Care Primer Set
Suitable for makeup novices, easy to use, and improves the durability of makeup.
Multiple discounts are available for purchases of a certain amount, which is very cost-effective.
4. Shu Uemura x Shavonne Wong Artist Joint Series: Avant-garde Interpretation of Aurora Fantasy
Shu Uemura joins hands with virtual artist Shavonne Wong to launch a joint makeup with ice-transparent fantasy color tones and aurora fantasy texture, including limited mint green unlimited long-lasting light powder, delicate pearlescent particles brighten the skin tone, and create a transparent three-dimensional makeup effect.
The classic Camellia Extract Luxury Cleansing Oil is also replaced with the Aurora series packaging, which deeply cleanses and nourishes the skin at the same time, opening a new skin care experience.
5. SUQQU Summer Limited Makeup Series: Light and Shadow Poems of the Starry Sea
SUQQU 2025 Summer Makeup is divided into two waves:
- The first wave of Stellar Allure Collection
Inspired by the stars in the universe, marble smudges and colorful pearls create the color of a weightless galaxy. The limited color #103 Cosmic Pink combines purple and silver pearls to present a dreamy and transparent feeling. - The second wave of summer light and shadow contrast series
Based on purple tones, combined with the “bleaching” technique of washing and white tones, it creates a light and soft milky cute makeup effect, showing a wonderful contrast between stillness and movement.
Makeup artists recommend applying highlighting powder to areas where pores are not visible, such as cheekbones, nose bridge and chin, to enhance the three-dimensional effect.
6. Other brand highlights and set recommendations
- Nars Mini Lip and Cheek 2-Piece Gift Box
Includes a mini contouring palette and lip oil, suitable for taking on vacation, and easily creating a natural sun-tanned makeup look. - Tom Ford Beauty Classic Illusion Lipstick and Private Blend Fragrance Set
Easily match a variety of lip colors and fragrances to show your personality charm. - Charlotte Tilbury Dreamy Soft Light Beauty Set
With a soft pink light theme, it is suitable for daily and dating makeup, and is cost-effective.
The new beauty products in May 2025 present the dual trends of “natural gloss” and “soft colors”. Whether it is Chanel’s golden light and shadow, Prada’s green subversion, or Shu Uemura and SUQQU’s artistic innovation, they all interpret modern women’s pursuit of light, natural and personalized makeup. With a rich discount set and limited gifts, it brings more choices and surprises to consumers, helping to welcome the vibrant summer time.
