Category: Beauty Buzz

With the change of seasons, the world of makeup has also ushered in a new trend. The makeup trends in June 2025 not only emphasize the delicate presentation of natural textures, but also boldly show personalized color expressions, becoming a focus that cannot be ignored in the fashion circle. This article will deeply analyze the core essence of this season’s makeup from four aspects: makeup style, color selection, product texture and matching skills.

1. Makeup style: return to nature and emphasize skin texture

This season’s makeup focuses on “bare skin feeling”, pursuing the luster and delicacy of the skin itself. Light and thin base makeup products have become the first choice, avoiding heavy powder feeling and creating an effect like natural good skin. Through fine concealer and soft focus technology, invisible pores and fine lines make the skin look younger and more elastic.

At the same time, the eyebrow shape tends to be naturally curved, avoiding overly deliberate modification, emphasizing the original growth direction of the eyebrows, and presenting a casual and real beauty. In terms of eye makeup, the elegant nude eyeshadow and soft smudge technique, combined with delicate eyelash modification, create a gentle and spirited look.

2. Color selection: soft with a touch of bright colors to express personality

In terms of color, pink orange, coral red and soft rose are the mainstream, which not only conforms to the bright atmosphere of summer, but also is easy to match with various clothes. Especially in lip makeup and blush, these tones bring a healthy rosy feeling and enhance the overall complexion.

It is worth noting that designers also encourage the addition of bright colors to the details, such as cool colors such as bright blue and emerald green on the eyeliner or lower eyelid, to break the dullness of a single color and highlight a unique personality. Such color matching not only enriches the layers, but also makes the makeup more modern and artistic.

3. Product texture: lightness and durability

The texture of makeup products in 2025 pursues a balance between lightness and durability. Light cushion foundation and moist lipstick are popular because they fit the skin and keep you comfortable in the hot season.

In addition, matte and velvety eyeshadow and blush have also become highlights, which can control oily shine and create a soft texture. The waterproof and sweat-proof formula design ensures that the makeup lasts all day and is suitable for multiple occasions.

4. Matching skills: ingenuity in simplicity, highlighting personal style

In makeup matching, the concept of “less is more” is emphasized. The overall makeup is kept simple, and a certain part is highlighted, such as a touch of bright lipstick or delicate eyeliner, to form a visual focus.

In addition, choosing makeup color and texture in combination with clothing style can better show personal temperament. For example, a relaxed and casual daily look is suitable for natural nude makeup, while formal occasions can be enhanced by adding bright colors to enhance the fashion sense of the overall look.

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The makeup trends in June 2025 respect the natural state of the skin and encourage self-expression through colors and details. Whether it is daily makeup or special occasions, these trends provide beauty lovers with rich inspiration and choices, allowing everyone to find their own beauty code.

The summer makeup market in 2025 is undergoing a revolution in texture and color. The interaction between brands and consumers is becoming closer, and product design pays more attention to details and personalized needs. This article will sort out the core direction of makeup this season around the four dimensions of makeup style, color trend, product innovation and market dynamics, presenting a vibrant and diverse beauty painting.

1. Makeup style: light and translucent, creating a natural light

This summer, the makeup tends to be light and natural, emphasizing the moist luster and soft texture of the skin. Major brands have launched foundation and brightening products with hydrogel texture, aiming to create a natural nude makeup effect. The overall makeup reveals a healthy luster, avoiding heavy powder and allowing the skin to breathe freely.

Eye makeup design is mainly based on soft color gradients, supplemented by delicate pearlescent or polarized effects, creating a deep and smart look. The eyebrow shape maintains a natural arc, with less deliberate modification, more casualness and realism. Lip makeup prefers a moist and shiny texture, which is both colorful and moisturizing, bringing a fresh and energetic breath.

2. Color trend: soft and bright colors coexist to show individual charm

In terms of color, soft warm tones such as coral pink, peach pink, and lilac purple have become the mainstream, echoing the sunny atmosphere of summer. These colors not only enhance the complexion, but also bring a gentle and playful visual experience.

At the same time, designers boldly introduce cool colors such as bright blue and emerald green as embellishments, especially in the eyeliner and lower eyelids, forming a sharp contrast, enhancing the layering and individual expression of makeup. The application of polarized and pearlescent textures makes the colors show a variety of charm under different lights, satisfying young consumers’ pursuit of unique styles.

3. Product innovation: Miniaturization and high technology go hand in hand to meet diverse needs

In the second half of 2025, the Japanese market has set off a mini makeup craze. Mini-sized products are popular for their portability and cute appearance, which significantly increases consumers’ trial rate and repurchase willingness. This trend has also gradually spread around the world and has become a new tool for brands to expand their markets.

At the product technology level, the combination of makeup and skin care functions is becoming increasingly close. Foundation products emphasize lightness and durability, and use advanced film-forming technology and efficient oil control formulas to adapt to the hot and sweaty environment in summer. At the same time, functional foundations have entered the 3.0 era, emphasizing the addition of targeted skin care ingredients, such as hyaluronic acid and astaxanthin, to meet consumers’ higher expectations for “makeup and care in one”.

4. Market dynamics: Fierce brand competition, the rise of domestic products and multi-channel integration

The 618 promotion data in 2025 showed that the overall growth of beauty products was significant, and the performance of perfume and makeup sectors was particularly outstanding. L’Oreal’s Yves Saint Laurent brand performed strongly, and the domestic brand Mao Geping also successfully ranked among the top three, showing the rapid rise of local brands.

Social e-commerce platforms such as Douyin have become an important battlefield for beauty brands. Brands attract young consumers through innovative marketing and scenario-based experiences to drive sales growth. At the same time, consumers continue to have strong demand for cost-effective products, especially in the field of foundation, where the 0-300 yuan price range dominates, reflecting a rational consumption trend.

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The trend of summer makeup in 2025 is both a tribute to natural beauty and an amplification of individual expression. Light and translucent makeup, colorful color matching, innovative product forms and technological empowerment have jointly built a diverse and vibrant new era of beauty. Whether it is the pursuit of natural and fresh daily makeup or the desire to try bold fashion styles, this season’s makeup trends provide unlimited possibilities for every beauty lover.

In the field of contemporary beauty, Dear Dahlia continues to lead the trend of high-end makeup with its unique natural luxury aesthetics. In June 2025, the brand brought a new series that combines environmental protection concepts with high-performance formulas, presenting a makeup experience with both texture and artistry. This article will deeply analyze Dear Dahlia’s latest masterpiece from four aspects: brand concept, product features, color design and user experience.

1. Brand concept: harmonious coexistence of nature and luxury

Dear Dahlia has always adhered to natural plants as the core, advocating “pure aesthetics” and emphasizing environmental protection and sustainable development. This new product continues this spirit and uses a high proportion of plant extracts to ensure that the product is gentle and rich in skin care effects. At the same time, the brand uses environmentally friendly materials in packaging design to reflect respect and responsibility for the earth.

This concept of ingeniously combining natural elements with luxurious textures makes Dear Dahlia not only an expression of beauty, but also a declaration of life attitude, calling on modern consumers to pay attention to the environment and health while pursuing beauty.

2. Product Features: Perfect fusion of innovative formula and delicate texture

The new series of products has achieved a breakthrough in formula, combining a variety of precious plant oils and minerals to bring extreme moisturizing and long-lasting makeup effects. The texture is light and silky, easy to spread and not easy to remove, suitable for all skin types.

It is particularly worth mentioning that Dear Dahlia has made fine adjustments in color durability and color rendering to ensure that the makeup remains bright and natural after long-term wear. The product line covers lipstick, eye shadow and blush to meet diverse makeup needs.

3. Color design: soft and powerful tones

In terms of color, Dear Dahlia uses soft nude as the base tone, supplemented by warm coral orange and deep berry color, presenting a visual effect that is both gentle and powerful. Each color is carefully blended to suit daily makeup as well as evening parties or special occasions.

In addition, some products use a micro-gloss or velvety texture, which gives the makeup a rich layered feel, allowing the skin to flow naturally between light and shadow, showing a unique sense of luxury.

4. User experience: light and comfortable, glowing with confidence

User feedback shows that Dear Dahlia’s new products bring excellent comfort when used, are light and non-sticky, and can blend perfectly with the skin. The long-lasting makeup effect is remarkable, and the makeup can be kept intact and fresh even in hot or humid environments.

In addition, the skin care ingredients of the product effectively improve the skin texture, and long-term use helps to enhance the skin’s luster and elasticity, truly realizing the beauty concept of “makeup and care in one”.

In the 2025 nail art world, glass nail art has become a popular style that fashionistas and nail artists are chasing for with its unique transparent texture and glossy effect. It not only gives the fingertips a crystal clear visual experience, but also shows a rich three-dimensional texture through the layered light and shadow changes. This article will systematically sort out the charm of this nail art trend from four aspects: style characteristics, design elements, popular styles and matching suggestions.

1. Style characteristics: crystal clear, a visual feast of light and shadow

The core of glass nail art is to imitate the transparency and refractive gloss of glass fragments, and use translucent sequins and delicate gloss layers to create an effect like the fingertips being carved by light. Its unique three-dimensional sense not only enhances the visual depth of the nails, but also gives the overall shape a light and agile atmosphere.

This nail art style combines modernity and art. Whether it is daily makeup or special occasions, it can add a unique highlight to the shape and become an eye-catching detail beauty.

2. Design elements: a clever fusion of diverse materials and colors

The materials commonly used in glass nail art include transparent sequins, metal lines and pearlescent powder, combined with different base colors, presenting a rich visual level. The design has both simple monochrome glass fragments and complex gradient and collage effects.

In terms of color, soft nude, pink gradient and earth tones are common choices, creating a warm and natural feeling. At the same time, the addition of silver streamlines and dazzling gem elements injects a sense of modernity and luxury into the overall design, making the fingertips more expressive.

3. Popular styles: diverse expressions from delicate gradients to bold creativity

In the spring and summer of 2025, glass nail art presents a diversified trend:

• Pink gradient glass nail art: With a gradient tone from light pink to dark pink, paired with fine glass pieces, it creates a romantic and soft atmosphere.
• Silver streamline design: Drawing silver streamlines on light-colored base nails brings a simple and modern visual effect.
• Brilliant Gemstone Nail Art: Combined with shining gemstone decorations, it creates luxurious and layered fingertip art.
• Amber-toned Glass Nail Art: Combining golden, orange and brown tones, it presents a perfect combination of nature and art.
• Colored Water Drop and Lip Print Nail Art: Through the three-dimensional water drop shape and lip print pattern, it adds fun and personality, highlighting a unique style.

These styles not only meet the pursuit of delicate elegance, but also provide rich choices for nail art enthusiasts who like bold innovation.

4. Matching suggestions: Details show taste and adapt to a variety of occasions

Glass nail art is very easy to blend with various clothing styles due to its transparency and glossy characteristics. In daily life, choosing nude or pink gradient glass nail art can enhance the overall temperament and bring a fresh and natural feeling; while when attending parties or important occasions, dazzling gemstones or silver streamlined designs can instantly enhance the sense of fashion and visual impact.

In addition, appropriate matching with simple rings or bracelets can further enhance the artistic sense of fingertips and highlight the wearer’s unique taste and personality.

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Glass nail art in 2025, with its unique light and shadow effects and diverse design languages, has become the new favorite of fingertip art. It is not only an expression of beauty, but also a reflection of a life attitude, allowing every gentle wave of the hand to exude crystal clear charm and confidence.

As a classic representative of the cosmetics industry, Chanel will continue to lead the lip makeup trend in 2025. Its innovative design and high-performance formula give women the dual charm of confidence and elegance. This article will focus on the two star products, Double-Ended Lip Glaze and Super Show Lipstick, and comprehensively analyze the contemporary style of Chanel lip makeup from four dimensions: design concept, color performance, user experience and market feedback.

1. Design concept: the perfect fusion of innovation and practicality

Chanel Double-Ended Lip Glaze is famous for its unique double-ended design. One end is a liquid lip glaze with high color rendering, which is light and extremely durable. It turns into a matte makeup in a few seconds, and the color-holding effect is comparable to tattoos; the other end is a transparent color-protecting essence, nicknamed “lipstick raincoat”, which adds moisturizing luster to lip makeup, prevents makeup from coming off, and makes the lip color lasting and bright. This design not only meets the dual needs of durability and beauty, but also makes the makeup process more convenient and interesting.

The Ultra-Show Lipstick is Chanel’s first lipstick with a replaceable core. The slender golden tube with a pop-up design not only enhances the user experience, but also gives the product an environmentally friendly and sustainable concept. The formula contains a high concentration of maintenance essence, which nourishes, repairs and shows color, creating a velvety texture lip makeup with a bright and focused light.

2. Color performance: rich and diverse, meeting diverse styles

Since its launch in 2019, the double-headed lip glaze has become a hot-selling model in the market due to its long-lasting and non-fading characteristics. Five new colors will be added in 2025, ranging from gentle nude pink, caramel milk tea to charming brick red, to meet the needs of different skin tones and makeup. For example:

• #186 apricot nude pink, gentle temperament, suitable for daily versatile;
• #188 caramel mousse, milk tea nude color, clean skin;
• #192 honey orange coral, vibrant pink, suitable for summer;
• #194 purple lotus root bean paste, retro atmosphere, suitable for autumn and winter;
• #196 grapefruit brick red, white and domineering, suitable for formal occasions.

Super show essence lipstick provides 20 color numbers, covering nude pink, tea brown, brick red and other tones, the main colors such as #812 pink beige, #818 warm pink, #862 terracotta, etc., not only suitable for daily makeup, but also can show a strong aura, satisfying women’s changing style expression.

3. User experience: comfortable and nourishing, long-lasting gloss

The liquid lip glaze part of the double-ended lip glaze dries quickly into a matte surface with excellent color retention, and the transparent color protection essence brings a moist luster, making the lip makeup both long-lasting and layered. Professional makeup artists recommend using fingers to gently smudge the edges to create a natural pouty lip effect.

The Super Show Lipstick is based on high-concentration plant essential oils, which nourishes the lips while repairing lip lines. The texture is silky and easy to apply, and the color is full and long-lasting. The replaceable core design is not only environmentally friendly, but also convenient for users to freely change the color number according to their needs, improving the flexibility of use.

4. Market feedback and brand influence

Since its launch, Chanel Double Lip Glaze has become a hot topic on social media due to its unique design and excellent performance. Many colors are out of stock all year round, becoming the “hardest Chanel lipstick”. The launch of new colors in 2025 further consolidates its market position.

The Ultra-Show Lipstick has won the favor of many women with its high-end texture and environmental protection concept, becoming a must-have item for showing self-style and confidence. Its 20 rich colors meet different needs and have become another classic in the Chanel makeup series.

In the makeup stage of 2025, eyeshadow palettes have become the key carrier for expressing personality and creativity. From the inspiration of natural wildness to bold and colorful artistic expression, the world of eyeshadow is undergoing a color and texture revolution. This article will systematically sort out the core trends of eyeshadow palettes in 2025 from four aspects: trend overview, color theme, texture innovation and matching suggestions.

1. Trend Overview: Eye makeup becomes the focus, color and attitude are equally important

This year, eye makeup is no longer a simple supporting role, but the protagonist of the entire makeup. Designers and makeup artists emphasize conveying attitude and personality through eyeshadow, taking into account both artistry and practicality. Color selection tends to be bold and expressive, and the texture combines matte, metallic luster, pearlescent and frosty texture to create a layered and visually impactful eye makeup effect.

From soft watercolor smudges to futuristic chrome metal textures, eyeshadow palettes in 2025 present a variety of styles to meet the needs of different occasions and moods.

2. Color themes: From soft and natural to vivid and jumping expressions

• Soft natural colors
  Soft tones represented by nude pink, lavender, matcha green and cream yellow bring a light and transparent visual experience. These colors are suitable for daily makeup and create a gentle and lively look.
• Vivid jewel tones
  Rich colors such as sapphire blue, emerald green, and deep berry red inject strong personality and drama into eye makeup. These colors often appear in a gradient or superimposed way to create a deep and mysterious eye contour.
• Metallic and pearlescent luster
  Metallic silver, copper and rose gold, as well as delicate pearlescent effects, have become a weapon to brighten eye makeup. They reflect charming light under the light, giving eye makeup a futuristic and gorgeous feeling.
• Playful neon and bright colors
  Neon colors such as bright pink, orange, and bright blue are suitable for young people who pursue individuality. Through partial embellishment or full eye coverage, it shows vitality and creativity.

3. Texture innovation: the art of layering and gloss

The eyeshadow palette in 2025 continues to break through in texture, integrating a variety of innovative formulas:

• Watercolor smudge texture
  Light and thin, easy to smudge, creating a dreamlike soft color transition, suitable for creating a romantic atmosphere.
• Chrome metallic gloss
  The high color rendering and moist cream texture presents a mirror-like gloss, bringing a futuristic visual impact.
• Multi-dimensional pearlescent and glitter
  The coexistence of delicate pearlescent and granular glitter can not only brighten in a low-key manner, but also create a dazzling effect for festivals or parties.
• Matte and velvet texture
  The classic matte and velvet textures are still indispensable, as the base or transition of color, balancing the overall makeup.

4. Matching suggestions: switch between natural and bold

• Daily natural style
  Choose soft nude colors and light pearlescent, and match them with light foundation to create a fresh and natural temperament. You can add a touch of bright color to the corners of the eyes or the middle of the eyelids to add a sense of agility.
• Workplace and formal occasions
  Use dark gems to blend matte textures to create a three-dimensional eye contour, showing competence and confidence.
• Party and creative makeup
  You may want to boldly try neon colors and chrome metal luster, combined with glitter and gradient techniques to create avant-garde looks with great visual impact.
• Gradient and superposition techniques
  Through multi-color gradients and layered superposition, create rich color layers to make eye makeup more profound and artistic.

In 2025, Hailey Bieber will not only be a darling of the fashion industry, but also a rising star in the beauty industry with her skincare brand Rhode. Recently, the well-known beauty giant E.l.f. Beauty acquired Rhode for up to $800 million in cash and stock, with an estimated total value of $1 billion. This move not only highlights Rhode’s market potential, but also reveals the trend of change in the contemporary beauty industry. This article will comprehensively analyze this highly anticipated business drama from four aspects: brand background, acquisition significance, product features and future prospects.

1. Brand background: sincerity and innovation under the halo of stardom

As the daughter of actor Stephen Baldwin and the wife of pop singer Justin Bieber, Hailey Bieber naturally has a strong public influence. However, Rhode’s success is far from relying solely on celebrity effect. The brand was founded three years ago, focusing on “azed don skin” (healthy, radiant, and natural skin condition). Through a simple and efficient four-step skin care program, it quickly won the favor of young consumers. Rhode has more than 11 million followers on social media, and the interaction between the brand and users and community building have become its core competitiveness.

Although there are not many product lines, each one has been carefully developed, combining high-concentration peptide ingredients and innovative formulas, and has both skin care and beauty effects. Rhode not only leads the “glowing skin” trend, but also cleverly combines skin care with lifestyle, and launches limited-edition joint products, such as the “Strawberry Donut” lip gloss in cooperation with Krispy Kreme, to further expand the brand’s influence.

2. Significance of the acquisition: E.l.f. Beauty’s strategic layout

This acquisition is E.l.f. Beauty’s largest investment to date, marking its important layout in the high-end skin care market. Since its establishment in 2004, E.l.f. has broken the traditional beauty pattern with affordable and innovative products. In recent years, sales have continued to rise, but the growth rate has slowed down. The addition of Rhode has injected fresh vitality and a high-end brand image into E.l.f., helping it to expand its consumer base.

Tarang Amin, Chairman and CEO of E.l.f., said that Rhode and E.l.f. are highly compatible in brand spirit, and both are committed to breaking down beauty barriers and making luxury skin care more acceptable to the public. Rhode’s founding team and executives will continue to take the helm to ensure that the core value of the brand is not diluted, while leveraging E.l.f.’s resources to achieve product line expansion and market penetration.

3. Product Features: Simple and efficient, creating a new standard for “glowing skin”

Rhode products emphasize simple skin care steps and versatility, focusing on light texture and natural luster. The brand’s “azed don skin” concept emphasizes the healthy luster of the skin rather than heavy makeup, which caters to the current consumer’s pursuit of natural beauty.

Representative products include peptide-repairing moisturizers, tinted lip glosses, and all-in-one primers, all of which focus on ingredient safety and significant effects. Rhode’s product design not only focuses on functionality, but also integrates life aesthetics. The packaging is simple and textured, which attracts a large number of young women.

4. Future Outlook: Sustainable Growth of Star Brands

Although Rhode opened up the market with the star effect, industry experts remind that the long-term success of the brand depends on continuous product innovation and market adaptability. After the acquisition, Rhode will leverage E.l.f.’s R&D and channel advantages to expand more categories and sales channels, including plans to launch on Sephora.

At the same time, Hailey Bieber will continue to serve as the brand’s creative director to maintain the brand’s unique tone and innovative power. In the future, Rhode will not only be a skincare product, but will also become a lifestyle brand that represents the confidence and natural beauty of modern women.

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The story of Hailey Bieber and Rhode is a model of the combination of star effect and professional innovation in the contemporary beauty industry. It not only shows how personal brands can win the market with sincerity and innovation, but also reflects the new trend of the entire industry in consumption upgrading and brand diversification. The future of Rhode deserves our continued attention.

In the makeup stage of 2025, lipstick and milk tea color have become the mainstream trend of lip makeup. With their natural and moist texture and warm and soft tones, they meet the dual pursuit of comfort and fashion of modern women. This article will systematically sort out the core trends of lip makeup this season from four aspects: the characteristics of lipstick, the reasons for the popularity of milk tea color, brand recommendations and matching suggestions.

1. The charm of lipstick: the perfect combination of maintenance and makeup

As a product between lip balm and lipstick, lipstick has become the first choice for many women’s daily lip makeup with its light and moist texture and natural color modification effect. It not only provides basic moisturizing, but also gives lips a healthy natural luster, avoiding heaviness and dryness and peeling.

Many brands have launched lip oils and lip balms, such as Clarins Botanical Lip Oil, Lancome Fruity Air Cushion Lip Essence, Givenchy Bite Jelly Lip Oil, etc., all emphasize the nourishing effect of plant ingredients, with both repair and coloring functions, to meet different skin types and needs.

2. The popular code of milk tea color: warm, versatile and whitening

Pantone’s 2025 color of the year “Mocha Mousse” has led the trend of milk tea color. This warm brown tone combines the rich texture of cocoa and coffee. It is elegant and friendly, very inclusive, and suitable for all skin colors and makeup.

Milk tea lipstick is not only versatile, but also can bring whitening effect and improve complexion, making it an ideal choice for autumn and winter. It is between nude and brown, gentle and textured, suitable for daily makeup, and can easily control formal occasions.

3. Brand and color recommendation: perfect interpretation of texture and color

• Giorgio Armani Luxury Velvet Custom Water Lip Glaze
  Recommended color number #20 Morning Glow Warm Brown, inspired by the sunrise in Venice, the color is soft and vibrant, the texture is light and moist, and it presents a natural water film luster.
• KANEBO Starry Red Series
  Throbbing lipstick #EX3 peach brown, smooth and soft focus, presenting a natural soft mist feeling; Vitality lipstick #EX09 nude pink, moist and shiny, with excellent tender effect.
• shu uemura Shu Uemura Colorless Translucent Lip Balm
  Color number #KN BG937 Phantom Light Ice Orange, brings a clear and age-reducing summer vitality; #KG BG925 Phantom Light Nude Apricot, soft and gentle, suitable for daily life and dating.
• SUQQU Crystal Velvet Lipstick
  Known for its velvet texture, #02 fragrant wood tone is warm and whitening, the packaging is exquisite, and it is easy to draw the lip shape.
• LUNASOL Crystal Light Translucent Lipstick

02 amber tone nude earth lips, transparent girlish feeling, suitable for all skin colors, good effect of modifying lip lines.

4. Matching suggestions: the perfect fusion of natural gloss and gentle colors

Moisturizing lipstick is suitable for creating daily natural makeup. The light texture makes the lips look moist and full, suitable for no makeup or light makeup style. The milk tea color system can be easily matched with various clothes and makeup because of its warm and inclusive characteristics. It can not only enhance the complexion, but also show elegant temperament.

In terms of makeup matching, you can choose soft eye makeup and natural blush to highlight the warm gloss of the lips and create an overall harmonious beauty. For those who pursue personalized makeup, you can also try to superimpose a slight pearlescent or gradient effect on the lips to add a sense of layering.

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The lip balm and milk tea color series of 2025 represent the dual pursuit of natural beauty and fashion sense of modern women. With gentle colors and comfortable textures, they give lips a unique luster and vitality, making every smile exude confidence and charm.

In the spring and summer of 2025, SEKKISEI, a well-known skincare brand under KOSE, joined hands with the globally popular anime “ONE PIECE” to launch a limited joint sunscreen series. Inspired by passionate adventure and trust in partners, this series not only incorporates classic character images in the packaging, but also protects the skin from ultraviolet rays with efficient protection and moisturizing texture, helping you to enjoy the good times without fear of the scorching sun.

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1. Joint background and design concept

“ONE PIECE” tells the story of a group of partners pursuing their dreams on the sea, conveying the spirit of fearless challenges and unity and cooperation. This time, SEKKISEI cooperated with the slogan “Leave it to us!” and put the images of the protagonists Luffy, Zoro, and Chopper on the product bottle, symbolizing that the brand and consumers fight side by side to resist the test of the sun together.

This is not only a cross-border collaboration, but also an extension of SEKKISEI’s skin care concept – becoming the most reliable partner of the skin, bringing a safe and pleasant sun protection experience.

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2. Product Series and Features

1. SEKKISEI Light Water-Sense UV Sunscreen Gel (Luff Limited Edition)

• Texture and Efficacy: Water-Sense gel like melting snow, light and burden-free, instantly fits the skin, moisturizes and moisturizes while providing efficient sun protection (SPF50+/PA++++).
• Ingredient Highlight: Contains three domestic coix seed ingredients (coix seed extract, fermented liquid and coix seed water), deeply moisturizing and enhancing skin transparency.
• Environmentally Friendly: Contains no partially banned UV absorbers and silicone oils, protecting while taking into account marine ecology.
• Applicable Scenarios: Suitable for daily and outdoor activities, waterproof and sweat-proof, easy to remove

2. SEKKISEI Light Water-Based UV Sunscreen (Zoron Limited Edition)

• Texture and efficacy: Smooth and light, quickly absorbed, forms a transparent protective film, and provides long-lasting sun protection (SPF50+/PA++++).
• Ingredient highlights: Also adds three kinds of coix seed ingredients to moisturize the skin and create a natural and translucent makeup look.
• Special design: Highly stretchable film technology, it still adheres to the skin and does not fall off during exercise.
• Applicable people: Suitable for people with active lifestyles, taking into account the needs of sun protection and oil control.

3. SEKKISEI Hypoallergenic UV All-Effect Defense Lotion (Joba Limited Edition)

• Texture and efficacy: Mild and low-irritation formula, suitable for sensitive skin and children, with a sun protection index of SPF50+/PA+++.
• No-additive formula: Contains no UV absorbers, alcohol, fragrances and preservatives, reducing the burden on the skin.
• User experience: Light and smooth, no whitening, suitable for the post-medical beauty repair period.
• Applicable scenarios: Suitable for sensitive skin, children and those who need mild sun protection.

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3. Brand concept and environmental commitment

Since its birth in 1985, SEKKISEI has adhered to the skin care concept of “making the skin transparent and translucent”, integrating Chinese plant essences, and is deeply loved by consumers around the world. This joint venture not only reflects the brand’s insistence on quality, but also emphasizes environmental responsibility-the product uses an ocean-friendly formula to reduce the impact on the ecology.

The brand has long supported the “SAVE the BLUE” environmental protection project, advocating a lifestyle of beauty and the earth coexisting, and reflecting the social responsibility of modern skin care brands.

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4. Usage suggestions and matching guide

• Daily sun protection: Light water-based UV sunscreen gel is suitable for daily use, with a refreshing texture, suitable for all skin types, especially for users who like a moist feeling.
• Outdoor sports: Light water-based UV sunscreen milk is suitable for sports or long-term outdoor activities due to its high ductility and oil control effect.
• Sensitive skin and children: The UV protection lotion provides gentle protection, suitable for sensitive skin and children, safe and worry-free.
• Use before makeup: All three products can be used as sunscreen before makeup, which is light and not heavy, and helps makeup last longer.

The SEKKISEI x “One Piece” joint sunscreen series inspires everyone to bravely face the challenge of the sun with the image of a passionate partner. Highly effective protection and moist and comfortable texture, combined with environmental protection concepts and brand spirit, make sunscreen no longer a burden, but a strong backing for the skin. Whether it is daily life or outdoor adventures, you can feel the protection and strength from your partner.

Let us follow the footsteps of Luffy, Zoro and Chopper, bravely welcome every sunny day, and leave it to SEKKISEI to protect your beauty and confidence.

The beauty market in May ushered in a wave of new products. Many international brands have launched limited-edition summer makeup and innovative skin care products to meet consumers’ pursuit of light texture and vivid colors. This article will focus on brands such as Chanel, Prada Beauty, Laura Mercier, Shu Uemura, and SUQQU to structure the second wave of new beauty products and sets worth paying attention to in May 2025, helping you easily grasp the trend of the season.

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1. Chanel 2025 Summer Limited Edition Makeup Series: Capturing the Light and Shadow Magic of “Golden Hour”

Inspired by the “Golden Hour”, Chanel uses the natural light of sunrise and sunset to create a series of warm and vibrant new makeup products.

• Luminous Dual-Color Cheek Palette
  Contains two color options: Morning (satin tender pink + lustrous rose gold) and Dawn (matte orange + bronze gold), with a light formula and fine pearlescent particles, which can blend perfectly with the skin and present a natural and translucent luster.
• Limited Fashion Glaze Nail Polish
  Launched two new colors, Flame Red (bright red) and Golden Candle (soft satin gold), which are suitable for the finishing touch of summer makeup.

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2. Prada Beauty’s new base makeup products: breaking through tradition and interpreting “green subversion”

Prada Beauty takes “PRADA GREEN” as the core and launches soft-focus primers and original matte setting powders suitable for all skin types.

• Soft Focus Primer
  The green gel texture turns colorless and transparent instantly when applied to the face. It contains vitamin B5 and a gentle exfoliating complex, which is both moisturizing and oil-controlling, creating a delicate and flawless skin base.
• Original Matte Setting Powder
  Light and long-lasting makeup, enhances the texture of makeup, suitable for users who pursue a natural matte effect.

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3. Laura Mercier Sogo Thanksgiving Limited Set: The perfect combination of base makeup and skin care

Laura Mercier launched a variety of discount sets at the Sogo Thanksgiving Festival, covering the flagship foundation, primer and soft focus powder to meet different makeup needs.

• Pure Flawless Foundation Set
  Classic skin care base makeup combination to create a flawless and translucent makeup look.
• Water Light Repair Light Foundation Cream Set
  Combined with the soft focus moisturizing powder, create a French water light light base makeup.
• 1+1 All-Effect Skin Care Primer Set
  Suitable for makeup novices, easy to use, and improves the durability of makeup.

Multiple discounts are available for purchases of a certain amount, which is very cost-effective.

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4. Shu Uemura x Shavonne Wong Artist Joint Series: Avant-garde Interpretation of Aurora Fantasy

Shu Uemura joins hands with virtual artist Shavonne Wong to launch a joint makeup with ice-transparent fantasy color tones and aurora fantasy texture, including limited mint green unlimited long-lasting light powder, delicate pearlescent particles brighten the skin tone, and create a transparent three-dimensional makeup effect.

The classic Camellia Extract Luxury Cleansing Oil is also replaced with the Aurora series packaging, which deeply cleanses and nourishes the skin at the same time, opening a new skin care experience.

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5. SUQQU Summer Limited Makeup Series: Light and Shadow Poems of the Starry Sea

SUQQU 2025 Summer Makeup is divided into two waves:

• The first wave of Stellar Allure Collection
  Inspired by the stars in the universe, marble smudges and colorful pearls create the color of a weightless galaxy. The limited color #103 Cosmic Pink combines purple and silver pearls to present a dreamy and transparent feeling.
• The second wave of summer light and shadow contrast series
  Based on purple tones, combined with the “bleaching” technique of washing and white tones, it creates a light and soft milky cute makeup effect, showing a wonderful contrast between stillness and movement.

Makeup artists recommend applying highlighting powder to areas where pores are not visible, such as cheekbones, nose bridge and chin, to enhance the three-dimensional effect.

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6. Other brand highlights and set recommendations

• Nars Mini Lip and Cheek 2-Piece Gift Box
  Includes a mini contouring palette and lip oil, suitable for taking on vacation, and easily creating a natural sun-tanned makeup look.
• Tom Ford Beauty Classic Illusion Lipstick and Private Blend Fragrance Set
  Easily match a variety of lip colors and fragrances to show your personality charm.
• Charlotte Tilbury Dreamy Soft Light Beauty Set
  With a soft pink light theme, it is suitable for daily and dating makeup, and is cost-effective.

The new beauty products in May 2025 present the dual trends of “natural gloss” and “soft colors”. Whether it is Chanel’s golden light and shadow, Prada’s green subversion, or Shu Uemura and SUQQU’s artistic innovation, they all interpret modern women’s pursuit of light, natural and personalized makeup. With a rich discount set and limited gifts, it brings more choices and surprises to consumers, helping to welcome the vibrant summer time.