The beauty market in May is like the morning light of early summer, full of vitality and vigor. New products for spring and summer 2025 are unveiled one after another, and brands continue to make breakthroughs in color and texture, interpreting modern women’s pursuit of natural luster and exquisite makeup. This article will focus on international brands such as Chanel, Dior, Bobbi Brown, and NARS, and present the first wave of new makeup and skincare products worth paying attention to in May in a structured manner, helping you grasp the pulse of the trend of the season.
1. Chanel’s “Golden Hour” series: Capturing the gentle poetry of light and shadow
Inspired by “Golden Hour”, Chanel launched a series of warm and glossy new makeup products.
- Luminous Dual-Color Cheek Palette
Two limited color options, Morning Light (soft pink and rose gold) and Dawn (matte orange and bronze gold), light texture blended with delicate pearlescent, creating a natural and translucent three-dimensional effect. - Limited Edition Nail Polish
Two colors, Flame Red and Gold, are bright and elegant, perfect for summer makeup.
2. Dior Makeup New Products: Perfect Balance of Soft Light and Bright
Dior continues its classic style and launches a number of new products focusing on gloss and color.
- Dior Addict Lipstick
Added a variety of bright colors, silky texture, both moisturizing and color rendering. - Dior Illuminating Eyeshadow Palette
Combining matte and pearlescent, it creates a multi-layered eye makeup effect, suitable for day and night transitions.
3. Bobbi Brown’s dual efforts in skin care and makeup
Bobbi Brown has made efforts in both skin care and makeup, focusing on the versatility and comfort of its products.
- Lightweight Moisturizing Primer
Refreshing texture, enhances skin gloss and prolongs makeup. - Multi-effect Contouring Palette
Combines shadows, highlights and blush in one, making it easy to create a natural and three-dimensional facial contour.
4. NARS Summer Limited Edition Series: Collision of Color and Vitality
NARS attracts attention with bold colors and innovative textures, and launches a number of limited new products.
- Mini Lip and Cheek Palette
Portable design, combining bright colors and natural luster to meet a variety of makeup needs. - Lightweight Setting Spray
Gives skin a fresh feeling and enhances makeup durability.
5. Overall trend analysis: the interweaving of natural gloss and diverse colors
The new beauty products in May 2025 show a trend of “gloss” and “color vitality”. Brands pursue lightness and translucence in product texture, and take into account both softness and vividness in color selection to meet the makeup needs of different occasions and moods. This season, makeup is no longer a single decoration, but an art for women to express themselves and show their inner world.
6. Matching suggestions: seamless switching from daily life to party
- Daily makeup
Choose soft cheek color and natural glossy base makeup, match with light lip color, create a fresh and natural atmosphere. - Dinner party
Use bright lipstick and rich eye shadow to create a contrast between highlights and shadows, highlighting personality and charm.
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