In the makeup stage of 2025, lipstick and milk tea color have become the mainstream trend of lip makeup. With their natural and moist texture and warm and soft tones, they meet the dual pursuit of comfort and fashion of modern women. This article will systematically sort out the core trends of lip makeup this season from four aspects: the characteristics of lipstick, the reasons for the popularity of milk tea color, brand recommendations and matching suggestions.
1. The charm of lipstick: the perfect combination of maintenance and makeup

As a product between lip balm and lipstick, lipstick has become the first choice for many women’s daily lip makeup with its light and moist texture and natural color modification effect. It not only provides basic moisturizing, but also gives lips a healthy natural luster, avoiding heaviness and dryness and peeling.
Many brands have launched lip oils and lip balms, such as Clarins Botanical Lip Oil, Lancome Fruity Air Cushion Lip Essence, Givenchy Bite Jelly Lip Oil, etc., all emphasize the nourishing effect of plant ingredients, with both repair and coloring functions, to meet different skin types and needs.
2. The popular code of milk tea color: warm, versatile and whitening

Pantone’s 2025 color of the year “Mocha Mousse” has led the trend of milk tea color. This warm brown tone combines the rich texture of cocoa and coffee. It is elegant and friendly, very inclusive, and suitable for all skin colors and makeup.
Milk tea lipstick is not only versatile, but also can bring whitening effect and improve complexion, making it an ideal choice for autumn and winter. It is between nude and brown, gentle and textured, suitable for daily makeup, and can easily control formal occasions.
3. Brand and color recommendation: perfect interpretation of texture and color

- Giorgio Armani Luxury Velvet Custom Water Lip Glaze
Recommended color number #20 Morning Glow Warm Brown, inspired by the sunrise in Venice, the color is soft and vibrant, the texture is light and moist, and it presents a natural water film luster. - KANEBO Starry Red Series
Throbbing lipstick #EX3 peach brown, smooth and soft focus, presenting a natural soft mist feeling; Vitality lipstick #EX09 nude pink, moist and shiny, with excellent tender effect. - shu uemura Shu Uemura Colorless Translucent Lip Balm
Color number #KN BG937 Phantom Light Ice Orange, brings a clear and age-reducing summer vitality; #KG BG925 Phantom Light Nude Apricot, soft and gentle, suitable for daily life and dating. - SUQQU Crystal Velvet Lipstick
Known for its velvet texture, #02 fragrant wood tone is warm and whitening, the packaging is exquisite, and it is easy to draw the lip shape. - LUNASOL Crystal Light Translucent Lipstick
02 amber tone nude earth lips, transparent girlish feeling, suitable for all skin colors, good effect of modifying lip lines.
4. Matching suggestions: the perfect fusion of natural gloss and gentle colors

Moisturizing lipstick is suitable for creating daily natural makeup. The light texture makes the lips look moist and full, suitable for no makeup or light makeup style. The milk tea color system can be easily matched with various clothes and makeup because of its warm and inclusive characteristics. It can not only enhance the complexion, but also show elegant temperament.
In terms of makeup matching, you can choose soft eye makeup and natural blush to highlight the warm gloss of the lips and create an overall harmonious beauty. For those who pursue personalized makeup, you can also try to superimpose a slight pearlescent or gradient effect on the lips to add a sense of layering.
The lip balm and milk tea color series of 2025 represent the dual pursuit of natural beauty and fashion sense of modern women. With gentle colors and comfortable textures, they give lips a unique luster and vitality, making every smile exude confidence and charm.
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